Websites-- Appearance, Usability And Search Engine Visibility

1. Appearance is Not the Most Important Issue
Over the years that I have dealt with newcomers to web design, it is my observation that they tend to focus excessively (and sometimes almost exclusively) on the appearance of a website.However, as hard as it may be to believe (if you are a newcomer), appearance isn't the most important thing to look at when you are planning and creating your site.(interactive web designing)

Don't get me wrong here. I'm not saying that appearance is of no importance but your site can still survive (or even thrive) if it is a plain-looking site like Google. This is not necessarily the case if you overlook the other important issues in web design.

2. Usability is Important for You to Achieve Your Purpose
All sites are created for a particular purpose. Some were created so that their owners can sell something. Others are information resources.

The usability of your site is important to help you achieve that purpose. The basic question that you need to address when dealing with usability is: can your visitors easily access the information they need so that they can do the stuff that you want them to do? There are quite a number of things involved in this question.(customized web services)


Information Availability
Is the information that your visitors need to make informed decisions available on your site? For example, before they can buy a product, they will want to know more about that product. A brief one-line summary about your product's features may work for your main page, but you will probably find that you get more buyers if you can provide a link to a page that gives a detailed list of features of each of your products.

Information Accessibility(innovative web designing)

Not only must your information be available to your visitors, it must be easily accessible. A page that gives a detailed description of your products is not going to help your visitors if they have to work hard at finding it. In fact, my experience is that if visitors have to work at finding something on your site, they are not going to find it. Either put the information right under their noses, or put a link to it in that place.

Navigation
A good navigational system for your website is crucial. A navigational system is one by which visitors can move from one page to another.

3. Search Engine Visibility is Your Site's Lifeline
If your site is not listed in the search engines, you're not going to be able to get many visitors, if at all. Without visitors, you're obviously not going to be able to achieve your purpose for the site.

Designing a site that is search engine(high web traffic)
ready is a lengthy topic, so I am not even going to try to address it here.

Conclusion
This blog is about the importance of factoring usability and search engine readiness into your web design. Usability is important because it improves the chances that your site will help you accomplish your purpose. Search engine visibility is crucial because without it, you will get few visitors. Plan with these two aspects in mind, even as you look into the appearance of your site, and your design will go far in helping you achieve the goals for your site.

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