A good website is a critical component of any new business launch. It does not mean creating a few pages of text. It has an importance attached to it. Therefore, web site design is a unique blend of artistic skill, technical prowess. It also involves the knowledge of constantly changing technology and the implementation of a complete Internet marketing campaign.One of the elements of good web design is a lack of the elements that make bad web design.There are certain factors that should be considered while making a good web site.keep these concepts in mind:

Text
Background does not interrupt the text
Text is big enough to read, but not too big
The hierarchy of information is perfectly clear
Columns of text are narrower than in a book to make reading easier on the screen


Navigation
Navigation buttons and bars are easy to understand and use
Navigation is consistent throughout web site
Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on
Frames, if used, are not obtrusive
A large site has an index or site map

Links
Link colors coordinate with page colors
Links are underlined so they are instantly clear to the visitor

Graphics
Buttons are not big and dorky
Every graphic has an alt label
Every graphic link has a matching text link
Graphics and backgrounds use browser-safe colors
Animated graphics turn off by themselves

General Design
Pages download quickly
First page and home page fit into 800 x 600 pixel space
All of the other pages have the immediate visual impact within 800 x 600 pixels
Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text
Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages