SEARCH ENGINE OPTIMIZATION(SEO) is the solution to get web traffic, now you may be thinking what is SEO.(http://www.webtrafficbyseo.com/)
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
There are basically two techniques used in SEO
1 ON SITE OPTIMIZATION(http://www.webtrafficbyseo.com/)
2 OFF SITE OPTIMIZATION(http://www.webtrafficbyseo.com/)
On-Site Optimization --- carried out on the website being optimized to ensure that the website can be readily indexed by Search Engines. This includes website usability (design conventions, information architecture, load speeds, etc.), code structure, directory and file structure, keyword density and proximity and W3C compliance. On-Site Optimization is predominantly a one-time task. On-Site Optimization represents approximately a 25% weighting of the overall website quality score.
Off-Site Optimization - Tasks carried out outside the website being optimized, in particular the building of in-bound links from relevant third-party websites and portals, submissions to third-party directions and content syndication via Web 2.0 channels. Off-site optimization is an ongoing task and it must be kept up if high listings are to be retained (competitors will be doing it too!) Off-site optimization represents approximately a 75% weighting of the overall website quality score.
Off-Site Optimization - Tasks carried out outside the website being optimized, in particular the building of in-bound links from relevant third-party websites and portals, submissions to third-party directions and content syndication via Web 2.0 channels. Off-site optimization is an ongoing task and it must be kept up if high listings are to be retained (competitors will be doing it too!) Off-site optimization represents approximately a 75% weighting of the overall website quality score.
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